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Print Glossary

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B

  • BASIS WEIGHT - the weight of paper in grams per square metre (gsm).
  • BANNER – a top header spanning the entire width, or most of the width, of a page.
  • BINDING – the process of fixing sheets of paper together.
  • BITMAP - a grid of pixels or printed dots generated by the computer to represent type and images.
  • BOLD - a characteristic of type that uses thick lines to make it stand out.
  • BOND - a grade of paper often used in business correspondence.
  • BLEED - the part of a printed image which extends outside the area to which the finished sheet will be cut.
  • BOARD – thick paper or card, usually from around 200gsm upwards.
  • BULK - the substance and thickness of paper.